InterAction for Law Firms
A law firm's most valuable assets are the relationships it nurtures with clients and contacts. Successful law firms know this. That's why nearly 300 law firms of all sizes choose InterAction from LexisNexis.
LexisNexis InterAction centralises a firm's collective knowledge, wisdom and experience about clients and contacts, and makes it available to all authorised users — from lawyers and marketing professionals to administrators and secretaries. Every client interaction becomes an opportunity to meet the short-term tactical needs and further the long-term strategic outlook of your firm. And with ethical wall security, InterAction protects confidential information — whether it's the entire relationship, or specific information such as private phone numbers or notes from a privileged conversation.
The tactical CRM needs of law firms tend to focus on short-term gains around client acquisition, development, retention and servicing. With InterAction you can:
- Centralise your firm-wide contact information into a single database,
- Automate marketing communications,
- Improve data quality,
- Eliminate duplicates,
- Measure results quickly.
This enables you to create more cost-effective client acquisition programmes, better target clients who yield maximum spend, proactively manage decreasing client activity, effectively channel business development efforts and allocate budgets with greater efficiency.
InterAction also allows you to align how you use your firm's Relationship Intelligence with the firm's overall strategic goals. This involves the holistic, cross-functional integration of people, operations, processes and marketing capabilities. Information and technology combined enable you to develop the appropriate long-term relationships with key customer segments to create win-win situations for your clients and your firm.
InterAction can provide your firm with the ability to profit from its Relationship Intelligence by incorporating innovative and leading-edge features by:
- Presenting a 360 degree view of your relationship networks, clients and prospects,
- Seamlessly integrating with other mission-critical applications used in law firms, including word processing, personal contact managers, time and billing, e-mail, fax, human resources and document management systems automated data quality tools,
- Providing data change management and security controls that are designed to enhance usage throughout the firm making your business development and marketing efforts streamlined, quantifiable and most important, predictable,
- Offering the ability to manage and track matters by client and leverage firm and personnel experience and expertise to increase the likelihood of securing new business*, and
- Uniquely identifying and exposing the interconnections between people, companies and matters so lawyers can quickly and easily leverage this firm knowledge*.
To enhance, maintain and uncover additional Relationship Intelligence within a professional services firm, InterAction offers additional modules and based upon your individual company's needs:
- InterAction Contact Verifier™ works to keep the centralised database up-to-date by enabling users to easily make their contacts current through an automated e-mail process.
- InterAction Matters™ for InterAction allows law firms to enhance their Relationship Intelligence by connecting matters, people and companies in one central repository, eliminating the need to maintain relevant information on different systems across an enterprise.
- InterAction Opportunities™ provides users with an effective method for managing prospective business transactions by giving firms the ability to accurately predict future revenues and manage prospective engagements and deals as they flow through the development pipeline.
LexisNexis InterAction has taken its place as a leader in quality and innovation. Our clients include 80% of the AmLaw 100 and over 35% of the top 100 U.K. firms. Because we understand the unique needs of the legal profession, InterAction has built a solution that works with a firm's culture instead of against it. And as law firms continue to consolidate and grow their services, the importance of developing and maintaining personal relationships only becomes greater.
InterAction is part of an overall Client Development Solution from LexisNexis that empowers firms to bolster their competitiveness, client service and profitability. The LexisNexis Client Development Solutions Line provides lawyers, marketers, and business development professionals the resources they need to effectively market and grow their practice.
* The feature listed here requires the purchase of additional modules for InterAction.
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