InterAction for Accounting Firms
An accounting firm's most valuable asset is the relationships its professionals nurture with clients and other industry colleagues. These relationships, which are often the source of new business referrals, are key to the firm's long-term success.
Knowing about an engagement is one thing, having the right information and access to key stakeholders, when and where it's needed, is critical to winning the deal. This is what separates the superstars from the rest of the pack. Firms recognise this and are looking for more effective ways to organise and use this knowledge base for business development purposes.
For many savvy firms, the answer is InterAction, from LexisNexis. InterAction centralises a firm's collective knowledge, wisdom and experience about clients and contacts, and makes it available to all authorised users — from professionals and marketing professionals to administrators and secretaries. Every client interaction becomes an opportunity to meet the short-term tactical needs and further the long-term strategic outlook of your firm.
The tactical CRM needs of accounting firms tend to focus on short-term gains around client acquisition, development, retention and servicing. With InterAction you can:
- Centralise your firm-wide contact information into a single database,
- Automate marketing communications,
- Improve data quality,
- Eliminate duplicates,
- Measure results quickly.
This enables you to create more cost-effective client acquisition programmes, better target clients who yield maximum spend, proactively manage decreasing client activity, effectively channel business development efforts and allocate budgets with greater efficiency.
InterAction also allows you to align how you use your firm's Relationship Intelligence with the firm's overall strategic goals. This involves the holistic, cross-functional integration of people, operations, processes and marketing capabilities. Information and technology combined enable you to develop the appropriate long-term relationships with key customer segments to create win-win situations for your clients and your firm.
Built exclusively for accounting professionals, InterAction:
- Empowers team members to harness and use the collective power of its networks to better manage the sales cycle and win engagements faster.
- Extends the industry reach of professionals by empowering them to discover and use relationships their colleagues possess to land the next new engagement. Such collaboration to gain an inside track is often the lynch-pin to securing the engagement.
- Blends into the work habits of firm professionals by delivering mission-critical Relationship Intelligence via hand-held devices like BlackBerry, through Personal Information Managers as well as Web and Windows interfaces.
- Integrates easily into the firm's business processes and technical environment by supporting leading 3rd party applications from Microsoft, Citrix, Lotus Notes and Novell GroupWise.
To enhance, maintain and uncover additional Relationship Intelligence, InterAction offers modules based upon your individual organisation's needs:
- InterAction Contact Verifier™ works to keep the centralised database of relationships up-to-date through an automated e-mail process.
- InterAction Opportunities™ provides firms the ability to accurately forecast future revenues and manage prospective engagements through the business development pipeline.
- InterAction Engagements™ consolidates and tracks the unique Relationship Intelligence associated with services delivered to individual clients.
So, the bottom line is InterAction reduces the time it takes to land new business, strengthens the firm's business processes and enables professionals to do more, with less, faster.
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