Masterclass Leader

Darryl Cross
Vice President, Client Development
LexisNexis

Darryl Cross joined LexisNexis in 2004 and specializes in law firm profitability and growth strategies.

Darryl's direct experience in professional service organizations includes his service as the Chief Marketing Officer and member of the Executive Committee of a law firm based in Cleveland, OH.

During his tenure, he was awarded one of the most prestigious national awards in legal marketing, the Marketing Partner Forum's Excellence in Marketing Award, for "Creating a Sales Culture at a Law Firm." He was also a finalist for the 2003 National Marketing Director of the Year and 2004 Marketing Initiative of the Year.

A large portion of Darryl's time is spent collecting and sharing best practices with hundreds of the leading law firms and using his formal training as an M.B.A. to provide business analysis that helps them grow.

He is an internationally known author, dynamic speaker and CLE accredited "evangelist" on the subjects of interactive marketing communications, relationship intelligence, client development, competitive intelligence, and creating actionable strategies that turn marketing ideas and intentions into actual results.