Measuring the Total Economic Impact (TEI™) of CRM within a Professional Services Organisation

Daniel Von Weihe, VP International, LexisNexis InterAction will deliver the keynote session covering a variety of topics including:

• TEI™ Methodology
• Analysis of the InterAction TEI™ Study
• The impact of TEI™ within a CRM environment CRM in today's Professional Services Market

LexisNexis will unveil a uniquely developed Forrester ROI tool that firms can use independently to calculate their own TEI™ to make a business case for CRM

Building a Business Case & Presenting to the Management

Darryl Cross, LexisNexis Vice President, Client Development will run a Masterclass on how to build a business case and present to the management committee. He will include practical hints and tips on the most effective ways to communicate and present key messages, how to identify key areas to focus on and how to gather information and statistics to support your business case

The value of a business case in the CRM selection process

Law firm tbc, will discuss the value of building a water tight business case and accurately estimating potential ROI as an essential component of the CRM selection process. They will draw on recent experience of evaluating a number of CRM solutions and how they put their business case together, methods that were effective and lessons learnt.

How to utilise the LexisNexis InterAction ROI Calculator

Q&A