Why is this the only CRM event you should attend
In February 2008 LexisNexis commissioned Forrester Consulting to examine the total economic impact and return on investment (ROI) firms may realise by deploying InterAction. The purpose of the TEI™ study was to provide a framework to evaluate the financial impact of CRM on their organisations. Forrester aim to clearly show all calculations and assumptions used in the analysis. Readers should be able to utilize the study to better understand and communicate a business case for investing in CRM.
Forrester Methodology
LexisNexis selected Forrester for this project because of its industry expertise in the CRM market and Forrester's proven TEI™ methodology. TEI not only measures costs and cost reduction (areas that are typically accounted for within IT) but also weighs the enabling value of a technology in increasing the effectiveness of overall business processes.
For this study, Forrester employed four fundamental elements of TEI in modeling InterAction; costs and cost reduction, benefits to the entire organization, risk and flexibility.
Given the increasing sophistication that enterprises have regarding cost analyses related to IT investments, Forrester's TEI methodology serves an extremely useful purpose by providing a complete picture of the total economic impact of purchase decisions. With this tool, firms should be able to utilise the study to better understand and communicate a business case for investing in CRM
For more information, download the PDF below:
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