A practical half day conference led by Bill Band, Forrester CRM Analyst
Hear from leading experts
- Bill Band, Forrester Principal Analyst and leading expert on customer relationship management
- Darryl Cross, Client Development Vice President, LexisNexis
Learn
- How to gather and collate data to build a business case and measure ROI
- How to build and present a business case
- How to report effectively on the success of your CRM strategy
Leave with
- How to build a business case tool kit
- Process tools on how to collect data
- ROI Calculator Guide
- LexisNexis InterAction TEI™ Case Studies
CRM within professional services organisations is a much discussed topic as there are many challenges surrounding investment in and the success of CRM solutions.
- Is your firm considering a CRM technology investment for the first time?
- Has your board asked for evaluation of a previous CRM investment?
- Have you been asked to justify an additional investment in your existing CRM system?
- Are you struggling to measure and report on the business benefits delivered through your CRM initiatives?
If the answer is yes to any of these questions you are likely to face a number of challenges:
- Financial Objections: CRM systems require investment to install and maintain as firm's business objectives change.
- Data Challenges: Collecting data and building a business case to provide a basis for sound decisions about CRM investments is a challenging task.
- Effective Communication: Constructing and presenting a business case to a management committee requires specific experience or training.
All these challenges can be addressed by attending the LexisNexis Master Class.
|
